Rugged Flannel was born from the vision of three creative minds: Lance, VeAnn, and Jeadean, each bringing unique talents and a shared dedication to exceptional style and quality. Our team is driven by a passion to elevate our customers’ everyday wardrobe with high-end, custom pieces that reflect a rugged yet refined aesthetic.

Lance and VeAnn, successful entrepreneurs with over eight years in the health and wellness industry, have built a trusted reputation by launching and promoting top-quality dog supplements. Their business expertise, keen sense of market trends, and customer-centric approach have laid a solid foundation for Rugged Flannel.

Joining them is Jeadean, a spirited artist and talented graphic designer from Jamaica. With a love for creativity and a long track record in fields ranging from logo and icon design to typography and software, Jeadean brings a fresh, vibrant energy to our brand. His diverse artistic abilities bridge traditional and digital media, giving Rugged Flannel a distinctive edge in style and design.

Together, this powerful trio combines industry knowledge, artistic innovation, and a passion for craftsmanship. Rugged Flannel offers an exclusive line of flannels, high-end t-shirts, custom hats, and stylish sunglasses—all designed to embody confidence, creativity, and rugged sophistication. We’re excited to make our mark by providing our customers with uniquely designed pieces that don’t just enhance style—they redefine it.